Pragya Gupta
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Makemytrip

 

Makemytrip

A collection of high impact design projects for mobile (IOS, Android & PWA)

My Role: Visual Design | Prototyping

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PROJECT I

Universal Search for Flights | PWA (2018)

CHALLENGE:

Design for all possible string combinations customer may use to search.
(For example, a user may specify the city from where they are flying and to their city of destination but not enter the date of the flight - 2 cities + 0 dates)

ROLE:

I designed a new feature for PWA flights that allows users to search for flights using free text.

IMPACT (launched and tested at 20% traffic):

  • Increase in a visit to shopper % by 2.3% points for overall traffic

  • Increase in a visit to shopper % by 3.6% points for first-time visitors (new users)

 
 
 
 
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PROJECT II

Reward Zone (2019)

CHALLENGE:

Reduce app uninstallation and increase user return and engagement.

ROLE:

  • I was the sole designer responsibile for the end-to-end experience of the gamified reward system i.e.

  • I created flows for onboarding, reward page, and daily quizes.

IMPACT:

  • Increased app launch retention by 10% at Day 0

  • Increased app launch retention by 8% at Day 7

 
 
 
 
 
Project III

Trip Booking Information on Homepage (2020)

Before setting off on a journey, travellers need to prepare and have all the details of their trip in order. This means scanning through emails to find the hotel booking confirmations, flight details, activity information and more.

CHALLENGE:

  • Provide all necessary information about trip bookings ASAP.

  • Reduce user confusion/dissatisfaction about their upcoming/ongoing trips.

GOAL:

  • Ensure Makemytrip app is THE place to look when seeking any booking related information.

ROLE:

  • I designed overview cards for each booking to provide users important & contextual details of their trip immediately when they open the app. (goodbye searching for pesky emails/documents)

IMPACT:

  • Increased visits by 20% to mytrips page (trip details) which resulted in reduced customer calls.

 
 

Upcoming Trip Homepage Cards

 

Trip Completed Homepage Cards

 

Cards States For Every Business

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Project IV

Search forms 2.0 & Header unification (2020)

CHALLENGE:

  • Inconsistent interaction across flights, hotels, trains and buses (primary lines of businesses) that lead to customer frustration and confusion.

GOAL:

  • Unify the search interaction and the result page filters for a more simple and consistent experience.

ROLE:

  • I redesigned the landing search forms for flight, hotel, trains & buses.

  • I also redesigned the succeeding result pages for these areas to provide the same user values.

IMPACT:

  • In the first week, usage jumped from 88 to 89.5% (flights) & 86 to 87.5% (hotels)

  • Since 2018, the new design has remained unchanged despite Makemytrip’s redesign/rebranding cycles, proving its lasting impact.