Payed
An online credit line app for your child’s education
My Role: Research | Information Architecture | Wireframing | Prototyping
Overview
India has seen a sharp increase in education fee in recent years. Each year, private schools and colleges have been hiking the fees by 10% and 40%.
Apart from the ever increasing amount, school payment requires parents to pay the hefty fee in lump sum each year. For many, such a transaction drains their savings. Forcing parents to hold back on certain pleasures of life so they can save money for the next transaction.
This constant loop of saving and draining has pushed parents to their limits which is why there is a need for a smart intervention.
WHAT IS PAYED?
A credit line loan web app (responsive) offered in partnership with RBL for financing parents for their child’s education.
Payed, an MVP, offers finance solutions for education ranging from pre-school to college within and outside the country.
Customers can simply pay their child’s school fee on a flat service fee per month example Rs. 100 p.m. for INR 25k fee Zero EMI on referrals!
Understanding the Users
Challenges
Our research showed that parents tend to have a limited attention span which is why it was imperative to find a way to keep them engaged during and after the onboarding.
We included a gamified reward system wherein parents would receive goodies for their kids such as fee waivers after completing each step in the form.
Another important aspect was to promote the core value of Payed i.e. stress free education financing.
We created simple work-flows with clean minimal layouts and content structures to avoid any cognitive overload
Our research showed that parents tend to have limited time on their hands for each task which is why it was imperative to find intuitive, quick and efficient ways to fill the onboarding forms
We managed this by creating a form that auto fetches key data by accepting user IDs such as Aadhar card, pan card etc to fill the form quickly.
Wireframe Designs
1. ONBOARDING
As part of the sign up process, Payed acquires certain personal and financial details of prospective users to assess their credit eligibility.
We had to create an engaging and quick onboarding process to ensure minimum drop-outs.
Desktop Wireframes - Onboarding
Responsive Mobile Wireframes - Onboarding
Step 1 in the onboarding form
2. DASHBOARD & MORE…
After onboarding, the parent enters a personalized platform which offers credit line insights and varied payment portals such as EMI, fee payment, profile etc.
