💰 Jackpot
A lucky draw chance with amazing travel packages
📌 INTRODUCTION
To ensure our viewers were engaged during the travel stories, we introduced a gamification element. A jackpot coin would roll into the last 3-5 minutes of the clip. The viewer would have to tap on it to collect the coin and subsequently enter the lucky draw.
I ideated the gameplay mechanism and created initial wireframes as POC. The final visual design was created by my teammate.
Here are some of the considerations, challenges, and learnings we had -
💎 CONTINUOUS ENGAGEMENT
How can we ensure users watch the entire 10-minute travel story? How can I keep them engaged and increase participation during this time?
