Adobe Media Optimizer (AMO)
A marketing tool that predicts the impact of budget and optimization changes to digital campaigns, giving advertisers the ability to manage their businesses efficiently
In the summer of 2017, I had the opportunity to intern at Adobe San Jose for 3 months as part of AMO's design team (Display).
My Role: Research | Wireframing | Visual Design
Heuristic Evaluation
My first task as a UX design intern was to familiarise myself with the product and to test how user friendly it was.
Recency
The next project was to set the recency rules for target audiences of the advertisers. The platform UI had to allow users to modify bids based on recency.
Forecasting
My last project involved designing a forecasting tool that makes use of predictive analysis to inform target ad strategies.